Business flexibility in accelerated “new normal” is driving the European tape industry

The European Adhesive Tape Association continues to offer a platform to our Membership for exchanging experiences, knowhow and best practices during COVID-19 disruption and to determine how best to support our Member Companies in the post-lockdown phase. With over 40 registrants again, our 14 May webinar marked the 4th and in the biweekly interactive series we launched in April, this time themed “preparing your organisation for the near and more distant future” and including a Member panel of 4 “conversation-starters”.

Discussion revealed fascinating business phenomena related to an accelerated “new normal” characterised by changing production and demand, business flexibility, evolving attitudes and structures of communication, new opportunities, and increased trust and transparency not only within companies but between companies in the adhesive tape value chain.